Team Size
18 Designers
Timeline
2+ Years
Role
VP of User Experience & Research
DI SUite
Operational Excellence Through Transformation
The Problem
Five standalone products with fragmented experiences across data quality, governance, enrichment, integration, and location intelligence. Limited research capability and lack of design maturity.
The Outcome
Transformed the UX operations model by streamlining processes to eliminate administrative burden while implementing integrated tracking systems aligned with each team's workflow. Established research practice by hiring the organization's first UX researcher in three years and creating company-wide research repositories and templates. Built transparency through UX task reporting, modernized the design system with accessible and localized documentation, and fostered a collaborative cross-functional approach to design that celebrates success.
CUSTOMER FEEDBACK
"Oh my God, so much better."
"The suggestions felt like magic, but it wasn't magically changing anything without my consent to change my data.
So yeah, I really like that about it."
Sales Engineer
Product specialist
59X faster
to test a rule expression works as intended
37X faster
to create a continuous pipeline