AdVisor

Optimizing Multi-Platform Revenue Streams

The Problem

The Outcome

Led UX strategy for AdSales modernization, mentored design teams on research-driven practices, and built ESPN's first enterprise design system with Sketch component library serving designers across the organization.

ESPN needed to modernize complex AdSales tools while maintaining productivity for power users. Enterprise applications required an intuitive design to reduce training time. The organization lacked a unified design system, leading to inconsistent experiences and inefficient workflows across teams.

CUSTOMER FEEDBACK

"We have provided tremendous value with an excellent system solution that saves time, creates efficiencies in daily tasks, presents dynamic views of information never before seen, all in an easy-to-use interface."

"I ONLY used saved searches, everything I do I want as easy and straight-forward as possible. AdVisor is really easy to use, and we can see how its evolving. It saves us a lot of time! It saves us a lot of time! It saves us a lot of time!”

SPorts PLANNER

SALES PLanner

Recognition & Stats

40%

2016 Best of Disney Technology

Best of Analytics Finalist for AdVisor Proposal SaaS Platform

reduction of onboarding time